Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel Internet Marketing

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Internet Marketing Comes in Many Forms

The first and most affordable form of hotel marketing is in making certain that your site is fully optimized. HMC utilizes several different forms of hotel marketing to promote your site. Since our primary goal is to maximize generic search, our first step is directed towards structure of your site's code, Meta Tags, and keywords.

In addition, HMC utilizes various forms of onsite marketing tools such as the use of packages, guest comments, blogs, reciprocal links etc.

Pay-Per-Click Advertising

HMC utilizes pay-per-click advertising to provide a temporary boost to the popularity of your website. The return-on-investment is usually fast and effective. HMC will develop a program for your site and manage it every step of the way.

Your site's popularity is a major factor in search engine rankings; pay-per-click can provide your site with popularity until your site obtains good organic search ranking.

Permission-based Email Programs

HMC will develop a permission-based email list of visitors to your web site; this is an excellent way to build a hotel marketing data base to promote your hotel. We can place a data collection engine on your site to collect this valuable web site promotion material. HMC will produce attractive and effective promotional emails to be sent to people in your data base.

Let's discuss how we can  increase the visibility and productivity of your hotel's website.

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