Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel Revenue Management

Biography  | Hotel News Articles  | Contact Us  | Site Map

 

 

 

 

Home

 

Web Site Doctor©

 

Web Site Development

 

Building Traffic (SEO)

 

Internet Marketing

Revenue Management

Professional Coaching

 

 

 

 

Hotel News

Featured Article

"What the Heck is Hotel Revenue Management, Anyway?"

 

 

Hotel Revenue Management

 

Hotels Are Poised to Reboot & Refresh Their Rate Structures

I've read several articles lately which discuss rate building post recession. At least one of those articles, provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly follow some of those suggestions, consider committing to revenue management. My sense is that there is still considerable confusion, among independent hotels and some sales advisors, about the actual implementation of RM.

The Next Best Thing in Hotel Marketing...A New Tool To Harvest Referral Business

I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from the traveling community, which act as a guide to other travelers to use in the hotel selection process. 

 

Managing Hotel Revenue and Everything That Drives It

I first started writing about revenue management in 2001 and, frankly, I haven't seen overall business conditions change too much since then; markets  are highly competitive and many hotels are still openly discounting rates to drive business.

 

5 Simple Ways to Improve Hotel Sales in a Lousy Economy

First, it's an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough rooms to offset  revenue lost due to lowered rates.

 

Positioning Your Hotel For The 2010 Marketplace

We suspect that 2010 will show some signs of recovery mixed with continued hardship for many hotels. We all know what happens when revenue levels are constricted; fewer dollars in, fewer dollars to spend. At this point, careful consideration should be made for every dollar spent to develop business.

 

The Hotel Challenge to Manage Marketing Expenses

This year, there are few things that are certain, but one thing is for sure; the travel business pie is shrinking. To compound the problem, so many people, in the business and public news media, are talking doom and gloom. I wish they would slow down their rhetoric, so we eternal optimists can take a long relaxing breath.

 

Hotel Revenue Management Meets the Recession

Well, it's déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of profit growth.

 

What the Heck is Hotel Revenue Management, Anyway?

Revenue management has become a somewhat controversial buzzword in our industry. As with many common terms, revenue management seems to have various definitions depending upon whom one asks

 

Mastering the Art of Hotel Revenue Management - Part One - The Mission

In previous articles, I mentioned that we've come a long way since the old days of the "heads-in-beds" mentality when it comes to rate-setting; I should modify that statement.

 

Revenue Management for Dummies (Like me) – Part Two                                                       Knowing Why is More Important than Knowing How

I truly believe that revenue or yield management can benefit hotels of any size, anywhere, for it is as much a state-of-mind as it is a technique.                                                                                                           

 

Revenue Management for Dummies… (Like Me)

I just feel that some ‘experts’ make revenue management more mysterious and complicated than it needs to be for many hotels.

 

Hotel Revenue Management. . . The Way I See It

 The way I see it, there are almost as many versions of revenue management as there are people actually using it.

 

Revenue Grabbing Tips for Independent Hotels

Start Thinking Like the Chains
In many Florida coastal cities, and cities across the country, smaller independent hotels struggle with the daily task of selling rooms along-side franchised brands.

 

Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar to Your Competition

A study presented by Cornell University and Smith Travel research, re-affirmed what many of us already believed to be true; Discounting to gain occupancy does more harm than good.

 

Hotel Revenue Management Meets the Recession

Well, it's déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of profit growth.

 

 

 

(Back to Hotel News Articles)