Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel Internet & Electronic Marketing

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Hotel Internet Marketing

Many Meeting Planners Like To Do It At Home


Hoteliers and OTA's, Partners or Opponents?


Growing Tension Between Hoteliers & OTA's


What's Your Hotel's Online Market Share?


3 Hotel Internet Marketing Tactics From Outside The Box


Mastering the Art of Online Sales Through Hotel Website Content


Weighing-in on Hotel's Use of TripAdvisor Tools


Let's be Honest, Does Your Hotel's Website Suck?


Website Content Management...Boon or Boondoggle?


It's Time to Seek Advice From a Hotel Internet Specialist When...


Nine Reasons Why Some Hotels Are Getting More Bookings From The Internet


Hotel Website Marketing - What You Should Do Now, Not later


Organic Search On The Internet Can Be Elusive For Hotels


Hotel Revenue Management


5 Simple Ways to Improve Hotel Sales in a Lousy Economy


Positioning Your Hotel For The 2010 Marketplace


The Hotel Challenge to Manage Marketing Expenses


Hotel Revenue Management Meets the Recession


What the Heck is Hotel Revenue Management, Anyway?


Mastering the Art of Hotel Revenue Management - Part One - The Mission


Hotel Revenue Management Meets the Recession


Revenue Management for Dummies (Like me) – Part Two                                                                                 Knowing Why is More Important than Knowing How


Revenue Management for Dummies… (Like Me)


Hotel Revenue Management. . . The Way I See It


Revenue Grabbing Tips for Independent Hotels

Start Thinking Like the Chains

Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar to Your Competition


Hotel Revenue Management Meets the Recession


Marketing & Management


Savvy Hoteliers To Steal A Bigger Share Of The Market


Hotel Management Strategies For Tough Times


How Highly-Effective Hotel Managers Communicate

5 Creative Steps Hotels Are Taking to Beat the Recession

Travel is Changing, What Will Hotels Do to Catch-up?


Hotel Management & Marketing in a Recession


In a Recession - Hotel Sales Basics Still Work


Hoteliers, No Resolutions  It's Time to Take Action


Soft Economy, Economic Downturn, and The R-Word


The One Resolution Hoteliers Should Pledge in 2008

Will the Real Hotel Sales Director, Please Stand Up? The General Manager’s Role in Hotel Sales   Taming the Beast…What Hotel Managers Need to Know To Reduce Turnover                            

Gobble-Up Your Competition: Start with the Basics, Add A Pinch of Research, And a Dash of Common-Sense                                                                                                                                     

Some People Welcome It, Some dread it...Many Effective Hotel People Thrive on Change         

Good Ideas are a Dime a Dozen…But, Success or Failure is in the Execution                            

The Best Hotel Sales Director I Ever Met  What Do The Good Ones Have in Common?


You Just Gotta Love The Hotel Business!  In Spite of its Self-inflicted Roadblocks and Blunders

The Best Hotel General Manager I Ever Met

When Times Get Tough...Get Tougher! Sell Harder Before You Cave-in on Rates


Running Dry on Good Hotel Ideas? It's not What You Know - It's Who You Know

New Hotel Technology Surround Us; Yet Face-to-face Selling is Still Most Productive


Changing Your Rate Strategy to Improve Your ADR; Today's "Guaranteed Lowest Rate" on the Internet Now Viewed as the Hotel's Published Rack Rate

Are You Being Out-Hustled By Your Competition? How to Dominate Your Hotel's Market Set

Don't Compromise Your Goals in 2004; Five New Years Goals You Will Want To Keep


Six 'Maxi’s' Guaranteed To Boost Hotel Sales


Hotel Budgets and Marketing Plans; Oh No, Is It That Time Again?


Before You Begin that Marketing Plan, Challenge Your Sales Team; Expect More and Get More


Is It Time For A Sales Tune-up? How Healthy Was Your Last Forecast?


If You Always Do What You Have Always Done.... You’ll Always Get What You Always Got! Hotelier’s Mantra... Thinking Outside The Box


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